Using Alt Text to Improve Your Online SEO — A Quick Tip

Bradley W. Deacon
2 min readAug 26, 2022
Abacus Cafe South Yarra with inset of a cup of coffee with the lap top displaying the Digital Innovation Festival home page.
Image from Authors Instagram @bradleywdeacon

Alt text (alternative text) describes an image on a web page that is generally not visible on your photo and has many benefits.

It improves accessibility and topical relevance while also helping you rank in Google Images. It is a no-brainer to start applying to all your posts with Twitter, Instagram, Facebook and Medium images.

Accessibility assists the visually-impaired millions who use screen readers to consume online content. Screen readers communicate the image by reading the Alt Text instead of the image filenames.

How best describe your Alt Text

  • Be concise
  • Be accurate
  • Avoid keyword stuffing
  • Avoid stating that it’s an image

Take the time and start applying Alt Text to your images and watch your SEO ranking grow, especially in Google Images.

For more on Alt Text, see Alt Text for SEO: How to Optimize Your Images by Joshua Hardwick.

About Me

By day Bradley is a cyber-crime analyst, a non-practising qualified lawyer who loves to help small businesses grow their business using social media. Having created a Medium List, Grow Your Brand By Being Social, he is giving back to small business owners who he sees are the backbone of a nation’s economy.

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Bradley W. Deacon

Cyber Crime Analyst Former 🕵️‍♀️ Non-Practising Lawyer Ambassador American Military University Author of Effinmoments in 40,000+ bookstores & online 📸 hack ☮️